Our approach to the market
Over 25 years we have had a lot of time to perfect the way in which we cover our target markets. Here are a few examples of the services and techniques we provide to ensure that your product will get the best possible exposure.


  1. Only represent companies with quality products and growth potential
  2. Influence marketplace through personal field contacts as well as technology driven communications
  3. Be distributor oriented on selective but nonexclusive basis
  4. Maintain or excede 15% annual growth projection
  5. Exhibit our strength and experience through careful hiring and extensive training


  • Farm Supply Distributors
  • Agricultural Cooperatives
  • Feed Companies
  • Farm Supply Chain Stores
  • Veterinary Distributors
  • Poultry, Swine, and Cattle Producers
  • Hardware Distributors
  • Lawn & Garden Distributors
  • Pet & Equine Distributors
  • Home Centers
  • Hardware Chain Stores
  • Mass Merchants
  • Distributor Headquarters


  • Working with distributor salesperson
  • Direct calling on dealers
  • Major trade shows
  • Dealer meetings
  • Extensive database management
  • Brodcast fax, eMail, mail campaigns
  • Producer meetings
  • In-store training and merchandising
  • Open houses
  • Telephone sales support
  • Complete sales and service support for national accounts
  • Computer networking, linking customers and manufacturers with ASA


  • Sales and marketing expertise
  • Immediate contact with agricultural market spectrum
  • Personal knowledge of all accounts in each state
  • Proven sales ability, requiring minimum new product training for sales force
  • Average rep has 15 years of selling experience
  • All reps are experienced overnight travelers
  • Technical support
  • One-stop complaint department
  • Mailing list of all accounts coded by market and potential
  • Mailing list of major buying groups
  • Mailing list of distributor salespeople‚Äôs home addresses
  • Direct mail capability to distributor or dealer
  • Sales cost is lower and a known factor
  • Computer sales analysis by territory
  • — Ranking of customers by dollar sales volume or dollar sales increase
  • — Ranking of ASA members by sales increases or decreases, sales vs. potential, or sales volume
  • Telemarketing support
  • Specialized sales effort to key accounts or markets
  • Additional targeted sales support with 7,000-7,500 key dealers contacted every quarter by person, mail, eMail, and telephone
  • Worldwide web page with access to manufacturers, sales force, and product information
  • 25 year track record

Download a Powerpoint presentation detailing our approach.

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