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Our approach to the market
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Over
25 years we have had a lot of time to perfect
the way in which we cover our target markets.
Here are a few examples of the services and techniques
we provide to ensure that your product will get
the best possible exposure.
Download a Powerpoint presentation detailing our approach.
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| ASA Philosophy: |
- Only represent companies with quality products and growth potential
- Influence marketplace through personal field contacts as well as technology driven communications
- Be distributor oriented on selective but nonexclusive basis
- Maintain or excede 20% annual growth projection
- Exhibit our strength and experience through careful hiring and extensive training
- SET
THE PACE
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| ASA Market
Coverage: |
- Farm
Supply Distributors
- Agricultural
Cooperatives
- Feed Companies
- Farm Supply
Chain Stores
- Veterinary
Distributors
- Poultry
Accounts
- Hardware
Distributors
- Lawn &
Garden Distributors
- Pet &
Equine Distributors
- Home Centers
- Hardware
Chain Stores
- Mass Merchants
- Distributor
Headquarters
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| ASA Selling
Methods: |
- Working
with distributor salesperson
- Direct
calling on dealers
- Major
trade shows
- Dealer
meetings
- Extensive database management
- Brodcast fax, eMail, mail campaigns
- Producer
meetings
- Open houses
- Telephone sales support
- Complete
sales and service support for national accounts
- Computer
networking, linking customers and manufacturers with
ASA
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| Advantages
ASA Offers NOW: |
- Sales
and marketing expertise
- Immediate
contact with agricultural market spectrum
- Personal
knowledge of all accounts in each state
- Proven
sales ability, requiring minimum new product
training for sales force
- Technical
support
- One-stop
complaint department
- Mailing
list of all accounts coded by market and potential
- Mailing
list of major buying groups
- Mailing
list of distributor salespeople’s home
addresses
- Direct
mail capability to distributor or dealer
- Sales
cost is lower and a known factor
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- Computer
sales analysis by territory
-- Ranking of customers by dollar sales volume
or dollar sales increase
-- Ranking of ASA members by sales increases
or decreases, sales vs. potential, or sales
volume
- Telemarketing
support
- Specialized
sales effort to key accounts or markets
- Additional
targeted sales support with 7,000-7,500 key
dealers contacted every quarter by person, mail,
eMail, and telephone
- Worldwide
web page with access to manufacturers, sales
force, and product information
- 25
year track record
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